Your website has a strong foundation — clear pricing, easy-to-find contact info, and a warm, welcoming tone that reflects your studio well. This report outlines the improvements needed to help more people find you online, and to make sure every visitor has a smooth, trustworthy experience once they arrive. Each item below explains why it matters and what needs to happen to address it, in plain language.
Urgent Fixes
Fix First
These issues are actively hurting your business right now and should be addressed as soon as possible.
The booking button sends visitors away from your site
Urgent
Multiple "Book Now" buttons send visitors to MassageBook in the same browser window. Once they're gone, many won't find their way back to your site — you lose the connection you've worked to build. Studies show that keeping visitors on your site (or opening a new tab) significantly increases bookings.
What needs to happen
All booking links should be updated to open in a new tab, so the website stays visible in the background. A further improvement would be embedding the MassageBook booking widget directly on the /book-now page so visitors never have to leave the site at all.
Parking information is hard to find
Urgent
Your new location has important (and somewhat complex) parking instructions — including the risk of a $30 ticket for parking in the wrong spot. This information currently only appears in a pop-up that many visitors may miss entirely. A first-time client arriving stressed about parking is not starting their experience well.
What needs to happen
The parking instructions need a permanent, easy-to-find home — either a dedicated "Directions & Parking" section on the Contact page, or a clearly linked standalone page. A Google Maps embed should also be added so first-time visitors can get directions with a single tap.
Some testimonials mention COVID-19 safety
Urgent
Several of your featured client reviews highlight COVID precautions as a selling point. These were written in 2020–2021 and now signal to potential clients that your content hasn't been reviewed recently. Fresh, current testimonials build far more trust than dated ones.
What needs to happen
The COVID-era testimonials should be retired from the featured homepage section and replaced with a curated selection of recent, compelling reviews — ideally from the last 12–18 months. The full testimonials archive can remain on the /testimonials page for visitors who want to read more.
Copyright date in the footer is outdated
Urgent
Your footer currently reads "© 2024." It's now 2026. While this is a small detail, visitors notice it — and it subtly signals that the site may not be actively maintained. It can also reduce trust with new visitors who are deciding whether to book.
What needs to happen
The footer copyright needs to be updated to © 2026. It's also worth setting this up to update automatically each year so it never requires manual attention again.
Search Visibility (SEO)
High Impact
SEO stands for "Search Engine Optimization" — it's what determines whether your website appears when someone in Eugene searches for massage therapy, acupuncture, or related services. These changes help Google understand your business better and show you to more potential clients.
Your location isn't in your page titles
SEO
When someone searches "massage therapy Eugene Oregon," Google looks at your page title to decide whether your site is relevant. Right now, your homepage title doesn't include "Eugene" or "Oregon" — so Google may rank you lower than competitors who do include their location. This is one of the most impactful local SEO changes you can make.
What needs to happen
Updated title tags have been written for all main pages, each naturally including "Eugene, OR." For example, the homepage title should become: Mend Therapeutic Massage | Eugene, Oregon. These are added through the SEO plugin in WordPress — no design changes needed.
No search preview description (meta description)
SEO
When your website shows up in Google search results, there's usually a short description below the link. Right now, Google is auto-generating that description from random page text — which often looks incomplete or awkward. Writing your own description lets you control what potential clients read before they click, and significantly improves click-through rates.
What needs to happen
Customized meta descriptions have been written for each main page. For example, the homepage description should read: "Licensed massage therapists & acupuncturists in Eugene, OR. Specializing in therapeutic, deep tissue, cupping & more. Insurance accepted. Book online today." These are ready to be added through the SEO plugin.
Acupuncture is barely mentioned at the site level
SEO
You offer acupuncture — but your homepage title, meta description, and navigation don't highlight it. Acupuncture is a completely separate category of health searches. People searching "acupuncture Eugene OR" likely won't find you. This is a significant missed opportunity to capture a second audience.
What needs to happen
Acupuncture should be added to the homepage title, meta description, and hero text. A brief acupuncture section on the homepage — linking to the treatments page — would give Google a clear signal that this service is offered, and help capture a second audience of searchers.
Business information isn't structured for Google
SEO
Google can display rich information about your business directly in search results — your hours, phone number, address, services, and price range — but only if your website provides that data in a specific structured format called "schema markup." Without it, Google has to guess. With it, you're more likely to appear in Google's local business panels and map results.
What needs to happen
The complete schema markup code for this site has already been prepared — it includes the address, phone number, hours of operation, services, prices, and links to social profiles. It needs to be added to the site via the "Insert Headers and Footers" plugin in WordPress, which can be installed for free.
Images have no descriptions (alt text)
SEO
Every photo on your website has a behind-the-scenes "alt text" field — a short description of what's in the image. Search engines read this text to understand your content, and it's also essential for visitors who use screen readers due to visual impairment. Currently, most of your photos have empty alt text fields, which is a missed SEO signal and an accessibility gap.
What needs to happen
Descriptive alt text needs to be added to each photo across the main pages — for example, changing a blank field to "Licensed massage therapist performing deep tissue massage in Eugene Oregon studio." This is done image-by-image in the WordPress Media Library or directly in Elementor.
Insurance billing page could attract far more searchers
SEO
Many people in Eugene search specifically for things like "does PacificSource cover massage therapy" or "massage therapy covered by insurance Eugene." Your insurance page is the perfect place to answer those questions — and rank for those searches — but right now it's brief and doesn't include the kind of detail that Google rewards.
What needs to happen
The insurance page should be expanded with a short FAQ section addressing common questions — which insurers are accepted, what to do after a car accident, and how to check coverage. This kind of helpful, specific content is exactly what Google's algorithm looks for when deciding which local pages to surface.
Each massage modality could have its own page
SEO
Right now, all 15+ massage modalities — cupping, craniosacral, lymphatic drainage, ashiatsu, and more — live on a single page. People searching specifically for "cupping therapy Eugene" or "lymphatic drainage massage Eugene" won't find you, because Google needs a dedicated page to rank for each of those terms. Every modality is its own search opportunity.
What needs to happen
Individual pages should be created for the most-searched modalities — starting with cupping, deep tissue, prenatal, and lymphatic drainage. Each page needs its own URL (e.g., /cupping-therapy-eugene), a unique description of the service, and a booking call-to-action. This is a longer-term project but one of the highest-return SEO investments available.
Navigation: These individual modality pages do not need to appear in the main navigation — that would make the menu unwieldy with 15+ items. Instead, the main Services page acts as a hub, linking out to each modality page. Google will find and index them from there. If desired, two or three of the most popular services (such as Cupping or Deep Tissue) could optionally be added to the nav dropdown as a way to highlight them — but this is not required.
Rename the "Massage Treatments" page
SEO
The current page name "Massage Treatments" is functional but slightly clinical, and it doesn't reflect the full range of services offered — including acupuncture. A stronger name improves clarity for visitors and can also help with search visibility, since the page name appears in the navigation, the browser tab, and in Google's search results.
What needs to happen
The page should be renamed to better reflect the full scope of services. The recommended options are:
Services — short, clean, and universally understood. Best choice for the navigation label.
Massage & Acupuncture — descriptive and keyword-rich, signals to Google that both services are offered.
Our Services — warm and conversational, fits the studio's tone well.
For SEO impact, Massage & Acupuncture is the strongest. For simplicity in the nav, Services is hard to beat. Either is a clear improvement over the current name.
What's Already Working Well
Strengths
These are things your site does well — no changes needed here, just recognition of what's already serving your clients.
Pricing is clear and upfront
Strength
Showing your rates ($105 / $140) prominently on the homepage is a significant trust signal. Many massage studios don't display prices online, which creates hesitation. Transparent pricing tells potential clients exactly what to expect and increases the likelihood they'll book.
Contact details are visible at the top of every page
Strength
Your phone number, email, and hours appear in the site header on every page — exactly where people look first. Visitors never have to hunt for how to reach you, which reduces friction and improves the chance they'll get in touch.
Inclusive language is prominent and sincere
Strength
Your LGBTQIA+ and BIPoC welcoming statement appears high on both the homepage and treatments page. For many potential clients, this is the deciding factor in choosing a studio. It's well-placed, genuine, and differentiating in the Eugene market.
Modality descriptions are thorough and educational
Strength
The descriptions of each massage technique on your treatments page are well-written and genuinely useful — they help a first-time client understand what each service involves and whether it's right for them. This kind of content also has strong SEO value, which the improvements above will help unlock further.
Design Enhancements
Recommended
These changes aren't urgent, but they'll meaningfully improve how your studio is perceived and how easily visitors can connect with your team.
Show your team on the homepage
Design
Massage is an intimate, trust-based service — people want to see who they'll be working with before they book. Right now, your team members are only visible several clicks deep under About → Meet Our Team. Bringing therapist headshots and brief bios to the homepage creates an immediate human connection and significantly increases booking confidence for new clients.
What needs to happen
A "Meet Our Team" section should be added to the homepage featuring headshots and one-line bios for each active therapist. This can be built in Elementor using the existing team page content and photos.
Add a Google Map to your Contact page
Design
Your address is listed in the footer, but there's no interactive map anywhere on the site. For a first-time visitor, especially one navigating the parking situation, an embedded map with a "Get Directions" link removes a significant point of friction. It also reinforces your location to Google, which helps local search rankings.
What needs to happen
A Google Map should be embedded on the Contact page showing the exact building location, with a link that opens Google Maps for turn-by-turn directions. This benefits both first-time visitors and local search visibility.
Curate and refresh the testimonials section
Design
Your homepage currently displays 20+ testimonials in a long scrolling list — which is actually too many. When faced with a wall of reviews, most visitors read none of them. A curated selection of 4–5 of your strongest, most recent reviews — displayed with the client's name and approximate date — is far more persuasive than volume alone.
What needs to happen
The homepage testimonial section should be trimmed to 4–5 of the most compelling, current reviews — with the outdated COVID-era ones removed from prominence. A link to the full testimonials archive should remain for visitors who want to read more. Adding a year to each featured quote (e.g., "— Annette, 2025") further signals recency.
Fix non-functional links on treatment cards
Design
On the homepage, each service card (Initial Appointment, 60-Minute Massage, etc.) appears clickable — but clicking does nothing. This is confusing for visitors and makes the page feel broken. Every clickable element on a website should take the user somewhere useful.
What needs to happen
Each service card on the homepage needs to be linked through to the full Massage Treatments page, or to the relevant booking option. This is a straightforward update in Elementor that immediately improves the experience for visitors exploring available services.
Replace placeholder images on the modality cards
Design
On your treatments page, the category cards for each modality (Ashiatsu, Cupping, Craniosacral, etc.) all show the same generic textured background image. This makes that section feel unfinished. Real photos — even simple, consistent ones — make each service feel distinct and help clients visualize what they're choosing.
What needs to happen
The placeholder textures on the modality cards should be replaced with photos from the existing studio library — there is already beautiful photography from 2018–2019 that is largely unused. Each modality card can be paired with an appropriate image. If fresh imagery for the new location is a priority, a short additional photo session would be worth considering.
